When you pick up a shampoo or skincare product, one of the first things you notice is the smell. We often associate fragrance with “clean” or “luxurious,” but here’s the truth: the word fragrance (or parfum) on an ingredient label can legally hide up to 150 different chemicals.
That’s right — you might be breathing in far more than you think.
Why Synthetic Fragrance Is a Problem
Fragrance is considered a trade secret, which means companies don’t have to disclose what’s inside. This loophole allows hundreds of chemicals to be bundled under one simple word. Some of these are linked to:
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Headaches or migraines
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Skin irritation or rashes
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Respiratory issues
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Hormone disruption
For anyone with a sensitive scalp, allergies, or a focus on low-tox living, this can be a huge problem.
What We Choose Instead at Ardor
When we started Ardor Organics, we made a commitment: no hidden toxins and be educated on what we are using. That’s why we partner with brands that are free from synthetic fragrance, including Sophic and OWAY. Instead, these brands use natural essential oils and plant extracts to create beautiful scents — without the chemical cocktail.
Why This Matters for You
Your scalp is skin. Everything you put on it gets absorbed into your body. By choosing fragrance-free, low-tox products, you’re protecting your long-term health, your hair, and even the air quality in the salon.
And here’s the bonus: some of our clients say their constant headaches disappeared after making the switch. This was also part of my own personal journey when I chose to live low-tox back in 2011.
Want to Experience the Difference?
Try one of our Detox services — designed to strip away hidden buildup (including fragranced product residue), restore balance to your scalp, and leave your hair light and fresh.
Because fragrance doesn’t need to cost your health.
